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Déjà Vu.
Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal.”
New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very compl
List Price: $ 24.95
Price: $ 22.05
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David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering gui
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Product Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media–audience, advertisers, money–and how they compete, using examples from a variety of studies.
Each chapter incorporates relevant economic constructs into the analytic framework. This approach… More >>
Media Competition and Coexistence: the theory of the Niche
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