Bull’s-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs
Sponsored by PCPS and the Association for Accounting Marketing
Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization
Bull’s-Eye is a colla
List Price: $ 156.25
Price: $ 156.25
Marketing to the Affluent
From the “New York Times” best-selling author of “The Millionaire Next Door”, is the classic guide on how to market to the rich. Praise for “Marketing to the Affluent”: “Dr Stanley’s prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market.” – Ken Catanella, Senior Vice President, Shearson Lehman Hutton. “I have read, over the past 17 years, everything I co
List Price: $ 21.95
Price: $ 8.25
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